Digital Marketing & Social Media Growth

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About Course

A practical course that teaches small business owners and marketers how to grow visibility both organically (SEO) and through paid channels (Meta Ads and Google Ads) – building traffic, leads, and local customer visibility without needing an agency.

What Will You Learn?

  • Understand the core principles of SEO and why it matters for local businesses
  • Optimize a website and Google Business Profile for local search visibility
  • Conduct basic keyword research for content and ads
  • Plan, launch, and manage a Meta Ads (Facebook/Instagram) campaign
  • Plan, launch, and manage a Google Ads (Search) campaign
  • Read campaign performance metrics and know when and how to adjust
  • Build a realistic monthly marketing plan combining organic and paid efforts

Course Content

SEO Fundamentals & Local Search
This covers the following lessons: What SEO Is and Why It Matters for Small Business, On-Page SEO Basics, Local SEO & Google Business Profile Optimization, Basic Keyword Research

  • What SEO Is and Why It Matters for Small Business
  • On-Page SEO Basics
  • Local SEO & Google Business Profile Optimization
  • Basic Keyword Research
  • SEO Fundamentals & Local Search

Building Your Website’s SEO Foundation
This covers the following lessons: Site Structure & Mobile-Friendliness, Content That Ranks: Blog & Page SEO, Backlinks & Local Citations Basics, Tracking Your SEO Progress (Google Search Console Basics)

Meta Ads (Facebook & Instagram) Fundamentals
This covers the following lessons: : Meta Ads Ecosystem Overview, Defining Your Audience & Objective, Creating Your First Ad Campaign, Ad Creative Best Practices, Budgeting & Bidding Basics

Google Ads (Search) Fundamentals
This covers the following lessons: How Google Search Ads Work, Keyword Match Types & Campaign Structure, Writing Effective Search Ads, Setting Budgets & Bids

Measuring & Optimizing Performance
This covers the following lessons: Key Metrics Explained, Reading a Campaign Dashboard, A/B Testing Ads & Landing Pages, When and How to Adjust a Campaign.

Building Your Monthly Marketing Plan (Capstone)
This covers the following lessons: Combining Organic (SEO) + Paid (Ads) Strategy, Setting a Realistic Budget, Common Mistakes to Avoid, Your Monthly Marketing Plan

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